Get Offline and Head Outdoors

The birth of online marketing initially made a lot of people sigh with relief because it appeared that such annoying activities as getting dressed and talking to people on the telephone would no longer be necessary.

While it’s possible to conduct a successful marketing initiative on the Web only, it’s foolish to ignore other media when they can bolster your online presence and the interest in your project.

Television is a natural complement to online advertising. But not all of us can afford 30 seconds during act two of “The Office.”

My friend and outdoor advertising expert Brent Bolick pointed me to a fantastic study performed by Reagan Outdoor. It showed that in a telephone poll, only 1 percent of the greater Austin, TX, market knew that Calvin Coolidge was the 30th U.S. president. After a 60-day outdoor saturation campaign (billboards said simply “Calvin Coolidge was the 30th President” and showed a URL), that number rose to 24 percent of the market. As a control group, 30 percent of the market also knew that Rick Perry was the state’s lieutenant governor before the campaign ran. After the campaign, those numbers had not changed.

The traffic numbers were impressive, too. The site logged over 36,000 unique visits, with 5,400 people visiting the registration page. And 2,500 of the registration page’s visitors actually registered, getting a chance to win a T-shirt and a personal billboard run.

Bolick also shared some interesting data regarding the overlap between heavy commuters and search engine use. Using Arbitron data, he looked specifically at people in his market (metro Jacksonville, FL) who regularly use search engines. Nearly half of search engine users (46 percent) are considered “heavy” users of outdoor advertising as well, due to their commuting distances. So before you look askance at offline advertising, you’d be smart to figure out how it can help you.

“…

Head over to ClickZ for full article

ShareThis

This Lotus Elise in Raleigh is seen on the streets more than any other exotic sports car in Raleigh. In the past year I have put over 24,000 miles on this Lotus Elise In Raleigh NC. This Lotus Elise is strictly used for marketing and advertising in Raleigh NC. If you see this Lotus Elise in Raleigh you will know it is the Lotus Elise from Sponsor An Exotic.

Lotus Elise Raleigh

ShareThis

Your true source for Lotus Vehicles in the US. Contact Spencer Holloway today at 919-536-3000

Lotus of Durham, your Raleigh Lotus Dealer

At Lotus of Durham their goal is simple. Lotus of Durham wants to be the best Lotus dealer in the US. Lotus of Durham knows that Lotus car shoppers want low prices and superior service when searching for Lotus cars in Raleigh, Durham, North Carolina or the US.

Lotus of Durham no-nonsense way of selling vehicles is what thier customers want. Whether you are looking for Exige S,  Elise, 2-11, Lotus of Durham wants to be your first option amongst all of the Lotus dealers!

ShareThis

ShareThis

ShareThis

Video Coverage of Hot Import Nights Concord NC.

ShareThis

ShareThis

ShareThis

ShareThis

ShareThis